MATTOO (pronounced |matˈtoo|), established in 2010, is the first of its kind international NGO (501c3) that uses the empowerment of boys and men to stop the threat of human- and sex-trafficking. Our Vision: To elevate the international male consciousness concerning innate human value and dignity, in all forms, and starting by exposing the sex-trafficking industry. Our Mission: Through the use of media and an educational distribution strategy directed at males, MATTOO exposes the reality of human-trafficking, starting with the sex-trade industry.