This business was started because, firstly, Malcolm identified a huge gap available for a decent Internet marketer with integrity: secondly, he loves learning all about that industry - in which there is always something new to learn and apply: thirdly, he has worked ad hoc for a very successful Internet marketer on several projects, and retains strong links with this knowledgeable and influential person - a huge plus. Malcolm decided to create a membership site because this is a model which permits 1. the formation of a close relationship with members, and 2. the advantages of having 'members' log in to the site to access the information provided, whereupon there are opportunities for presenting sales messages of various kinds. This is as compared to sending sales message by email - which is less personal, and presents fewer opportunities for sales. The parent entity is 6Star Activities LLP.