Rocca, the culture of jewelry since 1794 The Rocca family started its story of master watchmakers in 1794. Rocca soon became one of the first Italian importers of Swiss clocks and watches and, over the years, has listed famous people such as Cavour, Garibaldi, D’Annunzio, Verdi, Pirandello and the House of Savoy among its customers. This was due to the culture of horology and jewelry which became an impassioned search for perfection. In 2008, the company became part of the Damiani group, leader in the Italian market in the production and marketing of fine and design jewelry and distributes the most prestigious brands of high jewelry and watches (as Damiani, Salvini, Calderoni, Venini, Rolex, Patek Philippe, Omega, Cartier, Breguet, Hublot, Jaeger LeCoultre, A.Lange&Sohne, Panerai, Vacheron Constantin, Piaget, Montblanc and many others). Today, Rocca can be found in Italy and Switzerland with 12 boutiques in the most prestigious streets of Milan, Turin, Bologna, Padua, Mantua, Bari, Lecce, Catania, Taormina, Lugano and in the airports of Milano Malpensa and Rome Fiumicino.