Seldar Misr was established in 2007 with the aim of becoming a leader in the country’s hospitality and real-estate investment sectors with a long-term investment out-look. The purpose of establishing the company was to create one institution that could blend owning and developing upmarket hospitality with that of commercial and residential real estate. The investments of Seldar Misr are concentrated in the main business hubs of Egypt – Cairo, Alexandria and Hurghada with several affiliated projects in the MENA region, Europe and the USA. Across its 10-year journey in Egypt, Seldar Misr has emerged as a pioneer in its area of operations. The factor that has enabled it to succeed is its vision to be the foremost real-estate investment company in the region with highest quality standards. Seldar Misr’s mission is to achieve exceptional real-estate assets that have a sustainable val-ue, attain strategic growth and increased profitability for all stakeholders. Seldar Misr operates through eight fully-owned subsidiaries – First Arabian Hotels & Resorts Company, Gulf Building and Construction, Arab Investments Company, Al Samerya Company for Real Estate Development and Tourism, Seldar Misr for Tourism Investment, Senyar Tourism, Delta Tourism & Hotels and Senyar HR Development. Some of Seldar Misr’s operating projects in Egypt are: Four Seasons Hotel Cairo at The First Residence, The First Mall, Hilton Alexandria Corniche Hotel, Hilton Hurghada Plaza Hotel and Hurghada City Center Mall while projects under development include Aleph Hurghada Residences , Al Jazi Egypt and Nile Boat by Four Seasons.