Today s locavores the term for those who support local food don t ask the most obvious question, which is, if things were so great in our great-grandmothers time, why did things change so much since then Desrochers says in an interview. If it was only an educational movement, I wouldn t have any problem with it. But increasingly, it s becoming a way to stick it to the man. What are activists going to do when Wal-Mart offers fair trade coffee and organic food They will have to find another way to get back at corporations.