ColorWare Inc., established in 2000, is an industry leader in altering the color of existing products. ColorWare began with the concept of transforming the ubiquitous beige computer into a custom-colored work of art. The idea began with an attempt to color a late-model cell phone in 1999. After a year of testing and experimenting, the ColorWare high-gloss, scratch-resistant polymer-based coating was perfected. ColorWare’s initial offerings included 22 standard colors available on two mp3 players, three gaming consoles, and four computers, and many new products as well as additional colors have been added in recent years. Featured as number 108 on the Inc. 500 list of fastest growing privately held companies in the fall of 2007, ColorWare continues to grow at an impressive rate each year by focusing on popular electronics and offering more options on those products. As evidenced by ColorWare’s appearance in magazines such as In Style, Vogue, and Entertainment weekly, a ColorWare product is also a statement in fashion and individuality, and as such fills a high-demand niche market.