tw:in (TrendWatching Insight Network) is the world's #1 crowdsourced consumer trend intelligence community platform. Established in 2010, tw:in (formerly Happy Spotting) plays a key role in supporting TrendWatching's mission to help professionals identify and run with meaningful business opportunities. Our Goals: 1. Advocate Trend-Driven Innovation methodology 2. Unlock deeper consumer insights by scanning innovations 3. Connect like-minded individuals who are passionate about trends and innovation Our People: Our community members (1800+ professionals across 80+ countries), known as Spotters, are deeply connected to both the local currents in their own backyard and the global scene. Collectively, we unlock deeper consumer insights by scanning and sharing compelling innovations across industries, regions and demographics. Spotters also get the first scoop into TrendWatching’s latest thinking, opportunities to collaborate on projects, join trend methodology trainings and engage with other like-minded peers through meetups and other initiatives.