Established in 2007 BAR-DESIGN is a design studio that works worldwide by the web, located in Italy and leaded by the Italian designer Luca Bar. Our primary design field is motorcycle design and styling. Since motorcycles appeared more than hundred years ago, riders understood that those motorized two wheels had a soul. The feeling of freedom is close to flying, there's no way to explain it if you don't try. Our goal is to grow those feelings and give a deeper soul to the bikes we design. At BAR-DESIGN we know that DESING is a serious matter that has to do with COSTS, time, marketing and laws; but we also know that the only way to solve an articulate problem is to have fun doing it. We also believe that good design bring to good selling products, it have to, and it's part of our goal. (So you will call us back for other projects) We can offer, with the network of our partners, a full design process, from concept sketches and 2D renderings, through 3D CAS modeling, to real scale model, reverse 3D and prototype. None really "needs" a motorcycle, but once you ride one, you actually do.