At Ore Communications, we specialize in public relations, branding and strategic marketing in the lifestyle, leisure and travel sectors. In a nutshell, the job of advertising is to sell products or services, and the job of public relations is to manage the image and reputation of the organization through relationship building. With this foundation, we work closely with our clients to determine their audiences, their messages, and their communications goals. Tactics – which include, but are not limited to, news media relations, are then determined, along with a media schedule timeline, expectations, and potential results.