Founded in 2020 by creative director Kenny McCullough, the gender-neutral concept collection of luxury essentials is minimalist yet expressive in nature to create the ultimate wardrobe for the eccentric urban aristocrat. Dismissing seasonality, excess, waste, and gender conformity, ODD IS NORTH is the future of fashion. Focused on a refined wardrobe of undeniably luxurious, wearable essentials that defy the odds for the good of the industry. We believe in simplifying wardrobes without economizing on style to create a gender non-conforming collection for the forward-thinking urbanite. Inspired by art and architecture with the outstanding aspiration to create a collection for the collector, ODD IS NORTH is destined to uphold a rich history of craftsmanship and performance without the pomp, polarity and overproduction. ODD IS NORTH reconciles the gray matter that defines masculine and feminine aesthetics: Style that transcends gender is a rite of passage.