Did you se a colleague or competitor in the news talking about your area of business. Why was she quoted and not YOU? Reporters call the people they know. They do not call people to whom they have not been introduced. Have you been properly introduced to the media as an authoritative and accessible source? If being in the news will help support your business growth, talk to us about media relations. Consider how a periodic newsletter, fresh content on your website and activity on LinkedIn can help keep you in front of your clients, prospects and referral sources. Are you waiting for success? Or have you planned for Public Relations to complement your strategic growth. Contact Janet Falk to brainstorm about proactive communications: Janet at JanetLFalk dot com.