Have you ever clicked on a news article that piqued your interest, only to meet a paywall and instantly leave the site in frustration? WordPay has created a no-brainer solution to solve this common issue. WordPay’s software allows publishers to revolutionize the user journey of their readers, by having them view ads before gaining access to articles. If, indeed, readers wish to skip ads, they can remove them by choosing to purchase a day-pass or a monthly subscription. Our mission is to make quality content accessible for all, so that both readers and publishers benefit. Digital publishers lack the data and tools to drive reader revenue and maximize visitor to subscriber conversions. At WordPay, we have developed a data product that is built into our software, which facilitates the crucial matching of ads with appropriate reader audiences: without invading the privacy of the reader yet while markedly increasing the ad revenue for publishers. Our software is live in the Nordics and in Asia, and we are continuing to add features as requested by publishers. Follow us here on LinkedIn if you support our mission and want to stay updated!