Sturgis South Dakota is located in Meade County. The population is approximately 6,800. Sturgis is famous for being the location of the worlds largest annual motorcycle event which is held on the first full week of August. Motorcycle enthusiasts from around the world flock to this usually sleepy town during the Sturgis Motorcycle Rally. Sturgis is also home to the Annual Mustang Rally, Camaro Rally, Sturgis Supermoto Race, Sturgis Gran Fondo bicycling race and more.