PayneShurvell opened in June 2010 and is run by James Payne and Joanne Shurvell. James Payne, a Fine Art graduate of Central St Martins, is a curator and the film editor of Garageland magazine. Joanne Shurvell, a former Communications Director at the Institute of Contemporary Arts, London, is a freelance arts writer and arts marketing consultant. PayneShurvell represents a group of international artists and encourages an inter-generational dialogue, with established artists like Margaret Harrison who has several paintings in the Tate collection, alongside young and emerging artists.