MIND THE GUM http://www.mindthegum.it/ Startup in consumer goods - Led the Brand Positioning exercise working closely with the company's management team Developed the brand wheel and the brand pyramid, leading to the startup first Brand Manual - Providing templates and guidelines for the development of a Strategic 5-year-Business Plan, a Brand Strategic Plan and Annual Brand Plans SMARTSOURCE PROJECT Company sourcing cosmetics and wellness products for teleshopping operators On behalf of an investment company, evaluated the acquisition of a Beauty Company - Led the evaluation process from the planning and due diligence through to the negotiation and final offer - Provided a Company Structure assessment and a Brand Positioning proposal GRAVITY TRANSPORT SYSTEM http://www.gravity.lu/en/index.html Company in innovative transportation system Developed the company's business plan by - Assessing the technological and industrial competitive landscape, - Developing 7 potential business models and 4 business plans Also included the cost definition and the pricing strategy, commercial and marketing recommendation, financial targets and 5-year P&L projections Additionally generated a strong concept and customer presentation CLOUD REPUTATION http://cloudreputation.io/ Startup in Digital Solutions for HoReCa Developed the company's business plan including: - In-depth competitive analysis, vision, mission, and objectives - Where to play (geographies, customers, innovation, pricing strategy) & How to win (marketing approach, App strategy) - Financial targets and 5-year P&L projections On-going consulting led to the development of a prototype and minimum viable product for beta testing Additionally developed a hands-on launch plan