Vitamin Friends was founded after seeing the need for a healthy solution for kids vitamins. Something they would enjoy taking AND have it be healthy. We've created both gummies and yogurt bears that taste great and are all natural. We are proud to provide not only kids vitamins and supplements, but now a full adult line that is continually growing. A few things to chew on: • Gelatin is an ingredient that humans don’t digest well. We only use Pectin in our gummies. • The chewy matter in gelatin gummies sticks for days on end to our teeth. Our gummies won't do this. • Gelatin is made out of animal bone marrow and hooves of pigs and cows. We think this is just gross. • The majority of vitamins don’t get absorbed due to the gelatin casing. We want you to get the full benefits of your vitamins and supplements which is why we use Pectin. It is derived from oranges which our bodies know how to process. We care as much about our ingredients as we do about YOU! Here's to your health!