Panarc International Ltd was formed in 1978 as a media consultancy company. It pioneered media coverage analysis in the UK and was the first company to offer a professional media evaluation service to governments and commercial companies. In the 1990s, Panarc began to engage in publishing activities, including the research, composition, printing and distribution of informational books and booklets. Since then it has run its publishing operations alongside it media consultancy services. In the last two years, Panarc has invested in setting up a publishing house (Panarc Publishing - www.panarcpublishing.com), specialising in the publishing of books (fiction and non-fiction) which deal with often complex issues in an interesting and entertaining way. The owner of Panarc is Paul Georgiou. In addition to his business interest, Paul is the author of a number of publications. See www.paulgeorgiou.com for details.