I am an internationally recognized legal marketing and business development consultant. I work with law firms, law companies and lawyers — Global to Solo — BigLaw to NewLaw — helping them thrive in the evolving legal industry by claiming a distinctive position and sustained competitive advantage resulting in greater market share, revenue and profits. I have helped lawyers win $720+M in new business since 2001. I advise and execute on legal market strategies, and marketing and business development growth schemes that are measurable and glean profitable results. These include: • One-of-one market strategy and positioning by identifying unique traits and amplifying strengths that result in industry differentiation and dominance • Innovative go-to-market tactical action plans that open new business opportunities domestically and abroad • Proven business development growth strategies that yield quality client work, significantly increased revenue, and sustained competitive advantage — attained through helping legal professionals forge trusted relationships by putting their clients first. Clients say my “expertise in the legal industry, and experience with different law firms, companies and range of practices is invaluable," “planning, follow-through and execution of deliverables is like no other,” and “a recognized go-to for marketing and business development in the global legal services industry.” My legal career began as sole marketing counsel to Donahue LLP that operated from 1997 to 2003 within Ernst & Young as Canada’s first and so far only Big Four multidisciplinary (MDP) business law firm. I am now recognized as a North American authority on Big Four Legal. My client roster includes many of the world’s most respected law firms and legal service companies. I present at legal conferences and retreats, comment on markets and trends, write for international publications, and blog about the legal services sector at heathersuttie.ca