We provide publishers of printed media with the most cost effect means to deploy world leading, app based publications. Utilising only the existing skill-set of a publisher’s print design team, the solution harnesses the full technical capabilities of tablets, smartphones and computers to deliver the optimum experience to the user and the maximum revenue to the publisher. We provide the following commercial opportunities: • Increased sales from the efficient distribution to a global marketplace • Increased value of advertising by exploiting dynamic placement of advertising according to reader profile • Increased value of advertising by exploiting ‘click-through’ transactions • Provide access to new and larger advertising opportunities through aggregated readership • Increase the value of the editorial content through the integration of market leading interactive functionality and rich media • Seamless integration and commercial affinity with social media, online and double screening strategies The abannan software solution and consultancy strategy has been designed to harness the existing skill-set of the publisher to allow them to create and ‘self-serve’ a world class app-based digital version alongside the printed title. The strategy protects the integrity of the brand and provides an evolutionary path for the publishers existing commercial model. For further information, please contact Ashley Scott on +44 (0) 7512 976347