Lift Heavy Industries was established in 2007 by founder and owner Lanae Jensen. The brand immediately became involved in Generation Iron Fitness Network developing in New York at the time, including; Fitness, bodybuilding, powerlifting, strongman and combative sports. Lift Heavy Industries is a lifestyle and as you can tell from our product selection we like to travel, we love exotic cars and cater to a fast and extreme lifestyle. Lift Heavy Industries is one of the premiere international fitness leaders and a symbol of true fitness professionals. It designs, manufactures, distributes, and retails fitness & lifestyle products including but not limited to men’s clothing, accessories, eyewear, and watches. The company also offers its products online. It serves customers in the United States and internationally. LIFT HEAVY LLC was rebranded and is currently based in California. Lift Heavy Industries invests most of their profits back into building their empire and continuing their quest to become the premier gym driven bodybuilding company.