Medill Spiegel Research Center
spiegel.medill.northwestern.eduThe focus of the Medill Spiegel Research Center is to do evidence-based, data driven analysis to prove the relationship between customer engagement and purchase behavior. We conduct research in the areas of social media contests, branded mobile apps, multi platform engagement, online negative word-of-mouth or customer reviews, and loyalty programs. Twitter: @SpiegelResearch
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The focus of the Medill Spiegel Research Center is to do evidence-based, data driven analysis to prove the relationship between customer engagement and purchase behavior. We conduct research in the areas of social media contests, branded mobile apps, multi platform engagement, online negative word-of-mouth or customer reviews, and loyalty programs. Twitter: @SpiegelResearch
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Country
State
Illinois
City (Headquarters)
Evanston
Industry
Employees
11-50
Social
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Executive Director
Email ****** @****.comPhone (***) ****-****Doctoral Researcher
Email ****** @****.comPhone (***) ****-****
Technologies
(2)
