Great marketing content boosts ROI and reduces churn at every stage of the customer journey. Not-so-great content is often the common denominator of many cross-organization pain points throughout the customer journey. Muran Ink helps position organizations for scalable growth by developing creative assets and content workflows that efficiently create engaging, accurate, and impactful content for B2B marketing and sales enablement. Our approach aligns content stakeholders and creative teams around a shared mission to ensure the resulting collateral hits the mark. - Stakeholder collaboration. We apply best practices to customize planning and production workflows to include the right input from key content stakeholders at the right time. Our inclusive, win-win approach gains enthusiastic participation from roles outside product marketing whose contributions are essential to product truth, customer engagement, and sales impact. - Creative collaboration. We assemble, coach, and direct creative teams comprising internal and external talent. We know how to develop the source materials, creative direction, and feedback workflows that empower talent to deliver their best -- and stay motivated to prioritize your organization's assignments. Our approach to content infrastructure makes it easy to build a bench of creative talent that's ready to scale when you are. By implementing our content assets, workflows, and team profile, organizations can mitigate the enormous delays, costs, and stakeholder churn of rework - while increasing your organization's capacity to generate, close, and fulfill customer opportunities at scale.