David and Emma are Award Winning Digital Marketing Consultants, based in Gloucestershire, specialising in social media marketing for businesses. The key to making the most of the digital world is to ensure your business as accessible as possible, letting people interact with you in a way that suits them, whenever they want to. Your customers are online 24/7, and as such they expect to be able to interact with businesses and organisations whenever and wherever they are online. Of course, that doesn’t mean having to have a presence on every single social media channel; it means being clever about selecting the ones that are most important to your online audience and introducing automation.