We currently make the Brella®, the highest waterproof performing rain jacket (20,000mm) in the industry in Realtree Edge camo at for $99, plus a microfleece Edge camo at 12,000mm. No one can offer that performance at that MSRP. The Brella is covered by 2 utility patents and a design patent. We have a unique, unisex product and want to spread our value to the outdoor markets. The Brella is a hybrid between a poncho and a rain coat and combines the best functions of each. Being unisex and one size fits most, it is ideal for men, women and teens, covers a backpack, bow or rifle, guarantees non-restrictive upper body motion, is loose fitting and the hood retracts for better vision. The Brella is used standalone when warm but in cooler climes it is the final layer over what you already wear. We don’t compete with any apparel partners you may have as we don’t replace them, we complement them. We can add 2 – 6+ extra hours of rain protection to a hunter in a tree stand, that’s a great $99 investment.