Noblesville Main Street, Inc., (NMS), is a historic, independent, not-for-profit organization charged with the promotion and development of downtown Noblesville. The purpose of Noblesville Main Street, Inc. is to enhance downtown's historic identity, to cultivate a center of activity, and to foster the preservation and development of Noblesville's unique cultural and architectural heritage. This is done through concentrated efforts of design, economic development, promotion, and organization.