We are a multi-disciplined, high-performing collective of executives, athletes, strategists, creatives, and musicians who understand how to power world-class brands and generate world-class revenues. We pride ourselves in being “T-shaped,” which means we excel in using our unique areas of expertise to collaborate with others to offer our clients a breadth of industry knowledge and creative skills. Our innovative platform is based on a time-tested methodology that we call “Culture-Centric Design,” in which we glean insights from the people who drive consumer behavior in popular culture and collaboratively weaponize those insights to build big ideas. Once conceived, these big ideas only get bigger as we add our diverse backgrounds, languages, lifestyles, and POVs. Our success is due to our X Factor: our people. We fear nothing but mediocrity and stagnation.