Taruna is a platform, connecting manufacturers of MedTech, Life Science & Pharma products to prospective customers, facilitated by a network of sales & support professionals, ultimately building a Taruna community. The Challenges Over the last few years manufacturers have been struggling to maximise operational efficiency because of significant changes to the marketplace including cost pressures and margin erosions, regulatory changes, increasing mobile technology coupled with escalating competition. Customers are expecting access to high-value products for low prices, significantly affecting the margins of manufacturers and in turn placing considerable pressure to further reduce overheads and improve the value of their offering. The traditional routes to market are costly and don’t always bring the desired ROI within an expected time frame. New businesses face the constant challenge of balancing running costs with providing full geographic sales coverage, while for more established businesses, there can be a significant challenge of the right portfolio mix to maximise market penetration and profits. The Taruna Model Taruna, which means “being connected” in Maori, provides a solution that brings together manufacturers, independent sales professionals and end customers, offering an alternative or complementary route to market that is scalable without any additional costs being carried, positively impacting the P&L by adding in more variable costs rather than fixed. Whether as a manufacturer you’re looking for geographic expansion or market penetration, whether your product is a new launch, new to market or a more established cash cow, and whether you’re a new start-up or an established business, Taruna can offer a solution that works for you. So, get connected to the Taruna network and start seeing the benefits to your business today. Independent sales professionals who want to join Taruna can contact Aptum Recruitment at info@aptumrecruitment.co.uk