Pheno Geno Roses is a rose breeding company located in Novi Sad, Serbia a city well-known by its hospitality and multiculturalism. Nine years ago, our company begun with a challenging yet exiting work of long-term breeding and marketing of new varieties of roses. From a small family owned rose nursery, it has grown into one of the most perspective companies in the area of breeding and research of garden roses in Europe. Much of our work and knowledge is based on tradition and experience, but our focus is on the future, utilizing latest scientific achievements and state-of-the-art techniques in order to create exceptional, healthier, more beautiful and fragrant roses to meet each and every demand from our customers. Believe in our team to deliver you a brand fashioned to your desires, since no imperfections can escape the eyes of women. This is why our roses are unique, as they are bred by women for women.