THE PUREST OR NOTHING 〉Organic Matcha & Tea Brand 〉Collab with Hospitality Branche, Retail & Industry 〉Matcha sets & Matcha accessories 〉Matcha foods & drinks 〉1st Matcha Bar in The Netherlands 〉Shop online Matcha of HUG THE TEA is 100% organic and pure, without any additives. HUG THE TEA imports matcha directly from Japan. Only the youngest and best leaves are picked from the areas Kagoshima and Miyazaki in the south and Shizuoka, a prefecture southwest of Tokyo. Our matcha is very pure and clean and also rich in all kinds of antioxidants, vitamins and minerals, such as EGCg, L-theanin and vitamin C. HUG THE TEA wants to share the mission ‘THE PUREST OR NOTHING’ with the world. It is about offering and presenting genuine matcha, without all kinds of added flavors and sugars. Our matcha gives your body a sustainable energy-boost and a positive mind!