MASIMA is a management consulting company focused on retail and trade marketing. We develop projects to define our clients' sales channels strategy and in-store execution standards, as well as projects to engineer and deliver training programs to sales teams Our Organizamos nossos projetos em 2 categorias: 1. Sales channel strategy and in-store execution: 1.1. Channel assessment and segmentation 1.2. Standart operational proceedures for sales promotion 1.3. Organizational strategy and human capital management strategy 2. Training and development: 2.1. Modeling of training programs (for sales teams) 2.2. Implementation and management of training programs