Who are we? Over the last thirty years, we’ve immersed ourselves in creating branding and marketing communications across various categories. Working hand-in-hand led to a realization that a successful business is about understanding all those aspects that matter most to the market and the consumers. We need to question why marketers exist; and for whom? What problem of market and consumers is solved by which solutions? How would the consumer and the market be interested in hearing their brand story? As, today, meaningful brand associations can only be achieved when consumers realize what does a brand really stands for? Speaking of brands, the passion of family-run business entrepreneurs and their ability to make decisions is now changing, because of fierce competition and technological influences in every single category, along with the ever-changing behavior of millennials and gen-next consumers. To sustain and grow, marketers need to be well-planned, agile, and responsive to rapidly changing environments. To give an example: Design, for a long time, was always associated with brand identity and marketing communications. But now, Design is everywhere and now businesses are driven by design. For the last 4 years, at by The Designers, we have been adopting ‘Design Thinking’ to solve business problems that can create meaningful brand associations among all stakeholders. Our design process covers Business Core Design, Business Journey Mapping, Users Research, Service Design, Brand Identity, and Brand communication Design, digital marketing. So, if you’re a start-up, or wanting to enhance your existing business, or totally re-imagine your business model, get in touch with us. We’ll be keen to partner with you in scripting your success story.