The pandemic has changed the new normal for restaurants. At Hashtag Loyalty, we quickly understood things were not going to get back to normal for a long time, and the reality for our business and the industry we serve was changing rapidly. As we went back to the drawing board, we spoke to our customers & their customers to understand how this new normal will shape up. A few of the insights we gathered were as follows: 1. Health is a priority. 2. Delivery is no longer a luxury but a necessity. 3.Importance of (emotional) loyalty. Keeping this new normal in mind, Hashtag Loyalty has launched Thrive, an all-in-one restaurant ordering platform for delivery, pickup and table ordering with marketing in-built.