Simplain was founded in 2007 with a vision of providing "Simple & Plain" software integration solutions to grocery retailers, discount retailers and wholesalers. Simplain differentiates itself with the following products/services in the marketplace 1) Simplain Vendor Portal In 2014, Simplain launched its flagship product, Vendor Portal, which improves supplier collaboration for our grocery retail, discount retail and wholesale customers. Simplain Vendor Portal is now considered one of the leading Supplier Collaboration software in the market. Simplain Vendor Portal acts as a foundational platform on which our customers can launch their digital transformation initiatives by simplifying and streamlining various supplier collaboration activities such as vendor management, item management, cost management, deals management, promotions management, rebate management, purchase order management , invoice management and DSD management! 2) Symphony Retail AI Implementations Simplain established itself as a leader in implementing the popular supply chain management system (GOLD) from Symphony Retail AI. Simplain has played key roles in almost all implementations of GOLD in US & Canada, since 2007. We are proud to be the #1 third party system integrators for Symphony GOLD solutions in the US and Canada. Simplain is headquartered in Diamond Bar, CA, USA and has its subsidiaries in India and Canada.