Presciant is a different kind of brand consultancy. We work with clients to optimize their brands and activate them to drive future revenue, profit and business value growth. Our areas of focus are: Branding in M&A, Brand Architecture, Brand Creation, Brand Valuation and Budget Setting & Measurement. Robust underpinnings mean recommendations get accepted. Brands are imagined and reimagined, results and ROI measured. We are purpose-driven and future-back, fast and nimble, with highly skilled and experienced senior people.