Four generations ago, in the late 1800s, a Scottish chemist named James Young invented the process to extract Paraffin from shale. Paraffin was the first safe, affordable fuel that people could use to light their lives. Before paraffin, light after dark was a luxury reserved for the rich. But with paraffin came light, and with light people could read, work, socialise and be safe. Paraffin extended the day, fueling people's lives by creating light. Founder, Pam Hamilton is James Young's great-great-great-great-granddaughter. We fuel, provoke and activate insights and ideas. Fuel: Insights and content to invigorate, excite and engage teams Provoke: Immersive experiences to challenge beliefs and change behaviours Activate: Workshops and innovation journeys to ignite ideas, create alignment and launch action We deliver consultancy and capabilies to insights, research and marketing teams to activate insights and ideas.