Sheru Classic- International Health and Fitness Festival is India’s first, and only National Platform for Bodybuilding, Fitness, Supplementation and Wellness related brands in front of one lakh visitors in October 2016 last year. The venue was located at Business Hub of Mumbai – BEC over an action-packed 3 days from 14th - 16th October 2016, Mumbai, India. SHERU CLASSIC is the best opportunity for any fitness brand looking to raise awareness, generate thousands of leads and gain new customers. With celebrity appearances from the top names in Health & Fitness Industry to international physique, bikini and bodybuilding athletes, top personal trainers, fitness gurus; Sheru Classic will have it all. SHERU CLASSIC 2017 will once again be held at BEC on 13-15th October. BE THERE Sheru Classic is known in India as the authority in Health & Fitness Industry and holds the distinct achievement of organizing Asia’s first IFBB Pro Bodybuilding show; with our recent association with ABEC, the largest exhibition company in the country we are confident of scaling up our show to the next level. We are also looking at expanding our reach internationally. Our plan is to put up a major crowd puller in 2016 with various events happening within our expo. Our primary objectives are to give a platform to our amateur athletes & to produce the first Professional Strongman from India. We are equally passionate about providing a great exhibiting experience to our exhibitors,” as said by Sheru Aangrish, Founder and CEO of Sheru Classic.