Fireboltt is a leading Indian brand in the audio and wearable segment. Started in 2015 by brother-sister duo Arnav Kishore & Aayushi Kishore, Fire-Boltt has officially been adjudged as the undisputed leader in the smartwatch player in India as well as internationally. As per the latest Counterpoint Research report, the brand registered a stupendous 394% Quarter-on-Quarter growth during Q3 2021 to become the fastest growing smartwatch brand. Globally, Fire-Boltt ranked alongside Apple and Realme as the fastest growing smartwatch players during the given timeframe. “Both IDC and Counterpoint Research reports confirm that Fire-Boltt is now the biggest names in India when it comes to smartwatches". The fact that we grew organically from 350 cities across the country to more than 750 towns and cities across metro, tier-II and tier-III regions within a year, speaks volume about what made us the leader in the segment. Just like a cellphone in every hand is a reality today, we want a smartwatch on every wrist in wake of the new normal. Fireboltt leads the growth of the local market with diverse product portfolio targeting the budget and mid segments, as well as strong partnerships with e-commerce players, financial institutions and celebrities. The brand also focused on community building and slightly shifted its price base towards the lower side to make its smartwatches accessible to a larger group of people, a strategy that proved to be effective.