sugar for BRANDS is a creative consultancy that delivers future thinking, trends and innovation for brands and companies. Founded by Simone Niedenzu, working with a network of trend, design thinking and agile culture experts. BE INSPIRED BY THE FUTURE: We enable companies to navigate through consumer trends and inspire to shape the future. CREATE FOR TOMORROW: We inspire to unleash new ideas and translate those into innovation and brand concepts. FUTURE CULTURE: We enable teams to experience new creative agile culture and mindset.