A socially conscious business rooted in collective community well-being. We operate a business model that focuses on social change, sharing our success with our local and global communities. We advocate for inclusive representation in outdoor spaces, working with brand partners, businesses, and organizations to break barriers and create accessibility. We subsidize outdoor adventures, create diverse content, and are actively working with our allies to create the change we want to see in the world. We are a collective of BIPOC and LGBTQ2S+ adventure seekers. We are the radical YES people. We are the visionaries, the intersectional environmentalists, the world shakers, and community builders. We operate our business on the unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations. We stand in solidarity with the Indigenous communities of this land, and work together towards reconciliation