We create personalized, responsibly-sourced bodycare products that are all-around good, clean, and fun. We’re crazy about BODYCARE DONE RIGHT. From the way we make our bodycare, to the way we run our business, to the way we treat our people, to the way we respect our planet… We are madly, wholeheartedly, dedicated to doing things a better way, and creating personalized products that are right for you. Our products are your products. We help you personalize exactly what you want in every way, shape, form and smell. It’s bodycare that’s all you and all good: including bar soaps, face soaps, shave soaps, shampoo soaps, lip balms, bath soaks, and body sprays! We’re crazy about WHAT’S INSIDE. We have mad respect for Mother Nature, that’s why we use only all-natural, plant-based ingredients inside every product. Our bodycare is vegan, cruelty-free, always all-natural, halal, non-GMO, and made from scratch to exact specifications. We’re the CRAZY ONES. The Mad Optimist is based in Terre Haute, Indiana and owned and operated by three best friends and soapsmiths—brothers Mohammed A. and Mohammed M. Mahdi and Anthony Duncan. Here’s hoping that every time you use a Mad Optimist product a little optimism rubs off on you!