With over 15 years of experience SEROJ has supported entrepreneurs, companies and investors getting their businesses to the next level. SEROJ is a conceptual brain with strong business acumen. An visual-spatial-, analytic-, design thinker that naturally sees the bigger picture and the details that can make the difference within. He worked with international brands such as Ace & Tate and Heineken. And his acclaimed City Cufflinks® designs are successfully distributed by carefully selected partners such as KLM - Royal Dutch Airlines, LVMH, Selfridges, de Bijenkorf and Rijksmuseum In collaboration with stakeholders such as financiers, manufacturers, distributors and consumers SEROJ wants to set the next standard of ‘total product design’ adding value to the entire process from strategy into concept, design, development and manufacturing. Bringing a fresh view, knowledge and skills to the table to analyse and sharpen your strategy, brand and products. Creating smart concepts and designs to stand out from the crowd, serve your customers needs, raise the overall brand & product experience, while reducing time and costs where possible.