ALIF is purely a white-labelled service, which was started to improve the security of the organization, and the downtime, which helps in minimizing failovers. We are not a D2C but a B2B, as when Alif was in the ideation process; we didn’t think from a customer’s point of view but from a partner’s point of view. Whenever MSPs need resources for a short-term or project-based requirement, that’s when we come into the picture. As we know, the IT Industry is growing but, MSP-CSP partners struggle to get their share percentage because of enormous investment in technical resources, 24*7 managed services and support. Alif helps partners to grow in IT business by providing Pre-sales assistance, Engineers, 24*7 support, and managed services as a white-labelled offering.