L!VE is a services integrator for the events market and the event marketing division of MediaPro Pictures. After having organized with professional crews memorable events for the companies in the trust for several years, the decision to create a business unit in its own right came as a two-fold challenge for MediaPro Pictures. On the one hand, it meant the promise of exceptionally high standards; on the other hand, it meant the adoption of the marketing 2.0 set of rules. By rallying the resources of the largest media group in Romania, the L!VE team aims to develop high-impact experiences – from corporate events to complex entertainment platforms capable to facilitate and intensify meaningful relationships between brands and the target audience.