The idea for Soho Yacht Club came on a hot London afternoon in 2019, when the founders were extolling the virtues of the UK in Soho Square and wondering why there were no really strong British fashion brands that we liked, whose products were manufactured in this country with real pride. After many hours of brand and soul searching Soho Yacht Club became a real thing. Designs were triggered and the acorns sown in that hallowed London district became reality the following year with our first drop in early 2000.