Bar Marketing Basics focuses on bringing in new customers to your bar or restaurant through reputation management ans search engines. Social media marketing in playing in the "fishbowl" of opt-in followers who see your posts. NEW customers who are not in your fishbowl will never see your marketing messages. Google and review sites like Yelp are NOT opt in platforms and open to anyone looking for a bar or restaurant, RIGHT HERE, RIGHT NOW. Get out of the fishbowl and into the ocean!