Parenting is one of life's most challenging journeys. As parents ourselves, we invariably go through all the ups and downs that come with this roller-coaster ride of experiences and emotions. There are days which make us feel on top of the world, and there are days which make us wonder if we can ever get through them in one piece. Thus, we empathise fully whenever we meet parents who seem to struggle with the same parenting journey as us. YURICA was thus born with the mission of helping to make parenting a much more joyful experience. Through the products and ideas that we meticulously create, we hope to ease the pain points often associated with feeding and caring for your child, so that parents can all focus on the things which truly matter, such as enjoying quality time with your children with complete peace of mind. Parenting can be hard, but it doesn't always have to be so. Here's to a fulfilling journey ahead!