French & Company is a Custom Search Engine Marketing (SEM). Our custom SEM Solutions increase our clients’ online presence, customer acquisition and revenue growth. Pay Per Click (PPC) – Define goals, campaign creation, launch & tracking – daily management. Weekly/monthly custom reports; optimizations, trends, recommendations. Search Engine Optimization (SEO) – Link landscape, site navigation/user experience, keyword research, competitor analysis. On and off site code and content. Custom reports; optimizations, trends, recommendations. Social Media Optimization (SMO) - Online reputation management. Custom reports; optimizations, trends, recommendations. Tracking & Reporting - Google Analytics, as well other tracking apps - guidance, organization of accounts, tracking assessments and recommendations - events, multi-domains, etc. Custom Training - on all aspects of SEM – SEO, PPC, and SMO. Our client base spans an array of industries, including: e commerce, engineering, real estate, law, pharmaceutical, high technology, database security, telecommunication, financial services, food, sports, travel, and entertainment. We help our clients establish on-line marketing goals, develop an on-line marketing strategy that is consistent across existing or traditional media efforts, and manage these marketing efforts in support of Clients’ business goals.