Saddik & Mohamed Attar Company is one of the first 10 registered companies in the Kingdom, holding commercial registration no. 10. It all started in the early 1940s with currency printing and exchange services. In the late 1940s, the company expanded its services to also include aviation and ground services, becoming the exclusive representatives of British Airways in Saudi Arabia. Ten years later, the family crowned their business with what counts today as the most deep-rooted partnership in their history, the partnership with Rolex and Tudor in 1958, when the company became their official retailer in the Western and Central Regions of the Kingdom of Saudi Arabia Saddik and Mohamed Attar Co. has Rolex and Tudor presence in Makkah Al Mukarrama, Madinah Al Munawwara, Jeddah, and Riyadh, in addition to service centers in Jeddah and Riyadh.