The core business of The Retail Factory is counting, measuring and analysing the trends/ behaviours of visitors and passers-by in stores/shopping centres, (shopping) streets in cities/municipalities and different locations (events/stations/supermarkets/festivities...) where large groups of people are gathered. Our (retail) knowledge and practical experience as well as the fact that we as an innovative company have our own developed hardware and software, gives us the ability to provide concrete and useful insights into the "trends/behaviours" of visitors and passers-by. Our unique and future-proof web portal translates these results into tangible statistics such as: number of visitors, number of unique/new visitors, dwell times, visitor frequencies, heat maps, etc. With such accurate info/data, each retailer and/or organisation can make the right strategic decisions, benchmark results/periods and assess the impact of (marketing) actions/events/changes, etc. Specifically: each organisation/user can receive a deeper insights into the return/revenue/efficiency from its visitors and passers-by.