Group IDAM is a House of FMCG Brands backed by Ananta Capital on a mission to make multiple categories ranging from skincare, cosmetics, pet care, daily consumables, etc. accessible to one and all with its customer-first approach. The vision with our portfolio brands is to be a conscious & conscientious partner in all walks of life to all demographics & genders through all their age & stage lifecycles. The founders of the group Aakash and Saahil come from humble beginnings but a deep-rooted passion to create a global organisation with not just safe and natural products but also give India effective choices at accessible prices backed by a highly empowered and motivated dream team.